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Leveraging Social Media for Persuasive Communication (D017)


Type: Online
Duration: 00:24 hours
Status: Active

Social media is a vital technology used to attract, connect with, and retain the interest of an active or potential target audience. This online self-paced course explains how organizations are using social media today as a key component of a persuasive communications strategy to reach people and influence their behaviours. Participants will learn how to analyze their organization's social media channels and marketing strategies to help maintain and strengthen their relationships with clients.

Topics include:

  • understanding the social media landscape
  • auditing an organization's social media channels for strengths and weaknesses
  • establishing a positive online identity
  • using social media to augment traditional marketing strategies
  • identifying the challenges and risks of using social media platforms

More details

More about this course
  • Topics: Career development; Communication skills; Communications; Leadership; Personal and team development
  • Community: Directors; Employees; Managers; Supervisors
  • Business line: GC and Public Sector Skills
  • Provider: Skillsoft

Upcoming offerings

To register, you will be prompted to log in to your GCcampus account.

List of available offerings for course D017
Self-pacedLeveraging Social Media for Persuasive Communication (D017)OnlineOnlineEnglish


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