The U-T-C Trinity of Briefing: Understand, Translate, Convince
The ability to brief is a critical skill in the contemporary era. The brief is often the final go/no-go point for a decision that will lead to a project or an expenditure or an acquisition or a policy or a regulation or a product. The U-T-C Trinity is useful because it unfolds sequentially and logically: it starts with you, then moves successively outward to serve the needs of your decision maker. Find out more by reading this blog.